Technical SEO with examples

Lesson 5.1: Website Architecture and Structure

- Why website architecture is important: A well-structured website helps search engines understand content hierarchy and relevance.
- How to optimize website architecture:
    - Use a clear and logical URL structure.
    - Organize content into categories and subcategories.
    - Use breadcrumb navigation and internal linking.

Example: Use a URL structure like `(link unavailable) to help search engines understand content hierarchy.

Lesson 5.2: Mobile-Friendliness and Responsiveness

- Why mobile-friendliness is important: A mobile-friendly website provides a good user experience and is favored by search engines.
- How to optimize mobile-friendliness:
    - Use responsive design to adapt to different screen sizes.
    - Test website on various mobile devices.
    - Ensure fast page loading speeds.

Example: Use a responsive design framework like Bootstrap to ensure a mobile-friendly website.

Lesson 5.3: Page Speed Optimization

- Why page speed is important: Fast page loading speeds improve user experience and search engine rankings.
- How to optimize page speed:
    - Use tools like Google PageSpeed Insights to identify areas for improvement.
    - Optimize images and compress files.
    - Leverage browser caching and use a content delivery network (CDN).

Example: Use Google PageSpeed Insights to identify areas for improvement and optimize images to reduce file size.

Lesson 5.4: XML Sitemaps and Robots.txt

- What are XML sitemaps and robots.txt?: XML sitemaps help search engines understand website structure, while robots.txt controls crawling and indexing.
- How to optimize XML sitemaps and robots.txt:
    - Create and submit XML sitemaps to search engines.
    - Use robots.txt to control crawling and indexing of specific pages.

Example: Create an XML sitemap using a tool like Sitemap Generator and submit it to Google Search Console.

Lesson 5.5: Schema Markup and Structured Data

- What is schema markup?: Schema markup provides additional context to search engines about website content.
- How to optimize schema markup:
    - Use schema markup to highlight important content like reviews, events, and business hours.
    - Test schema markup using tools like Google's Structured Data Markup Helper.

Example: Use schema markup to highlight customer reviews on a product page.

Lesson 5.6: Website Security and HTTPS

- Why website security is important: A secure website protects user data and is favored by search engines.
- How to optimize website security:
    - Install an SSL certificate and migrate to HTTPS.
    - Use website security tools like Sucuri to scan for vulnerabilities.

Example: Install an SSL certificate and migrate to HTTPS to ensure a secure website.

Lesson 5.7: Technical SEO Audits and Tools

- What are technical SEO audits?: Technical SEO audits identify website technical issues and opportunities for improvement.
- How to conduct technical SEO audits:
    - Use tools like Screaming Frog and Ahrefs to identify technical issues.
    - Prioritize and fix technical issues.

Example: Use Screaming Frog to identify broken links and fix them to improve website crawlability.

By following these lessons and implementing technical SEO strategies, you can improve your website's crawlability, indexing, and search engine rankings.