SEO – Analytics and Tracking with examples
Lesson 8.1: Understanding Analytics
- What is analytics?: Analytics is the process of collecting and analyzing data to understand website behavior and performance.
- Why is analytics important?: Analytics is important because it helps you understand your audience, track performance, and make data-driven decisions.
- Types of analytics tools: Google Analytics, Google Tag Manager, etc.
Example: Use Google Analytics to track website traffic and understand audience behavior.
Lesson 8.2: Setting up Google Analytics
- Creating a Google Analytics account: Create a Google Analytics account and set up your website tracking code.
- Understanding tracking codes: Understand the different types of tracking codes and how to use them.
- Setting up goals and events: Set up goals and events to track specific website behavior.
Example: Set up a goal to track form submissions and understand conversion rates.
Lesson 8.3: Understanding Google Analytics Reports
- Overview report: Understand the overview report and how to use it to track website performance.
- Audience report: Understand the audience report and how to use it to understand audience behavior.
- Acquisition report: Understand the acquisition report and how to use it to track website traffic sources.
Example: Use the audience report to understand demographic information and interests.
Lesson 8.4: Tracking Conversions and Goals
- What are conversions and goals?: Conversions and goals are specific actions you want users to take on your website.
- How to set up conversions and goals: Set up conversions and goals using Google Analytics and Google Tag Manager.
- How to track conversions and goals: Track conversions and goals using Google Analytics reports.
Example: Set up a conversion to track purchases and understand revenue generated.
Lesson 8.5: A/B Testing and Experimentation
- What is A/B testing?: A/B testing is the process of testing two versions of a webpage to see which one performs better.
- How to set up A/B testing: Set up A/B testing using Google Optimize and Google Analytics.
- How to analyze A/B testing results: Analyze A/B testing results to understand which version performed better.
Example: Set up an A/B test to compare two different headlines and understand which one drives more conversions.
By following these lessons and implementing analytics and tracking strategies, you can understand your audience, track performance, and make data-driven decisions to improve your website's performance.